This is the first of a series of profiles of alternative and activist media workers in the Bay Area, written and photographed by Indybay contributor Peter M. Featured in the first profile is Tracy Rosenberg, the Executive Director of Media Alliance.

"Media Alliance exists in a cramped fifth floor office in downtown Oakland, where I found Executive Director Tracy Rosenberg busy with two volunteers. Adbusters magazine stuck out from a jam-packed periodical bin, and the walls were adorned with various images from Media Alliance’s past. We went downstairs to an empty conference room, where she told me about herself and the thirty-three year history of her organization. It is in a way key to the history of media activism in the Bay Area."

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