There is a massive campaign underway to “turn on the pumps” and deliver additional water to corporate agribusiness in the western Central Valley. Agribusiness interests and their allies claim environmental and water activists care more about fish than people and are demanding more water, now!

Corporate agriculture’s campaign is being run by Burson-Marsteller (B-M), the astroturfing Public Relations firm that has been hired by the California Latino Water Coalition. MSNBC talk show host Rachel Maddow, in a March telecast, called B-M “the PR firm from hell” and said it had been hired to improve the “image” of AIG, the company that has received $170 billion in taxpayer bailout money. B-M has also represented the private security firm Blackwater, Union Carbide in the Bhopal India incident, and Babcock & Wilcox, manufacturers of the Three Mile Island nuclear plant.

Central Valley Congress members are calling for an exclusion from the Endangered Species Act of the delta smelt (a small fish that gets killed in the pumps), more dams, a peripheral canal (which critics say will be as large as the Panama Canal), and a bond initiative in 2010 that will result in taxpayers subsidizing water for large corporate farming operations.

Read more | Peripheral Canal: Panama Canal North? | People Before Water Barons: Stop the Peripheral Canal Water Bond! | Myths, Lies and Damn Lies about Impact of Drought on San Joaquin Valley Agribusiness | Salazar Announces Aid to Valley Agribusiness, Doesn’t Endorse Canal | Secretary of the Interior Ken Salazar Holds Town Hall in Fresno