Moshe Cohen, a very random Jewish customer is shocked that his favorite tahina is made in Israel. “I was trying to look for something kosher, but not everything that is kosher is ethical.”
Are you surprised to discover that the tahina is made in Israel?
“Yes, I thought that Bay area stores had more ethical business practices”
How will you keep living after this?
“One thing is for sure: I’ll have to live without this product! They come from a country with a brutal government that maintains an apartheid regime. The tax revenue that is generated by engaging in commerce with Israeli businesses and manufacturers becomes blood money that is used by the Israeli government to wage a brutal occupation in Palestine.”

Another random customer has second thoughts after seeing the sticker. She is distressed and uneasy about the fact that the hummus that she was going to buy has its connection to Israel.

A different random customer is agonizing to learn that the Tahina is manufacture in Israel. He is lamenting that he used to support a racist state.
“Why” he screams “why have I not checked where the goods that I bought are manufactured? What would my friends say if they know that I have supported an Apartheid Regime?”

He reaches to the wines in order to forget about the trauma.
Um, don’t you think that you are overreacting?
“No! I have supported by buying this tahina in the past a government that has oppressed and occupied the Palestinians for years, imposing apartheid laws. How can I ever redeem myself?”