Memo to Imus: You're Fired

Subject: [Edge of Sports] Memo to Imus: You're Fired
Date: Thu, 12 Apr 2007 21:50:48 -0400
From: Dave Zirin <edgeofsports@ gmail.com>

Memo to Imus: You’re Fired

By Dave Zirin

In an absolutely mind bending turn of events, Don Imus is now a man without
a job. A week after calling the Rutgers women's basketball team "nappy
headed hos," the man once hailed by Time Magazine as one of the most
influential people in the country, is officially off the air. The final ax
fell as CBS announced that they could no longer withstand the heat from
both inside and outside their company. As CBS President and Chief
Executive Officer Leslie Moonves said, "There has been much discussion of
the effect language like this has on our young people, particularly young
women of color trying to make their way in this society."

"Discussion" is an awfully antiseptic word what went down. Make no mistake:
CBS's Moonves and the bigwigs at MSNBC, who Wednesday pulled the plug on
Imus’s TV show, were met with an upsurge inside their own ranks. As Bob
Herbert wrote in the New York Times, "Powerful statements were made during
in-house meetings by women at NBC and MSNBC - about how black women are
devalued in this country, how they are demeaned by white men and black men.
White and black women spoke emotionally about the way black women are
frequently trashed in the popular culture, especially in music, and about
the way news outlets give far more attention to stories about white women
in trouble. Phil Griffin, a senior vice president at NBC News who oversaw
the Imus show for MSNBC, told me yesterday, 'It touched a huge nerve.’"

As the days went on, the anti-Imus tide gave expression across the country
to a pent up rage people feel about the way this kind of bigotry
continually goes unchallenged. Hurricane Katrina destroyed a majority black
city, withers from neglect, and not a word is said. Women face a constant
barrage of sexism in our "Girls Gone Wild" culture but if you challenge it,
you’re a humorless prig. Imus calls Arabs and Muslims "ragheads" and still
had the John Kerrys. Tim Russerts, and Harold Fords as regular guests. This
was a classic case of the tipping point, when people just said enough is
enough.

But why did this comment, in a career of ugly statements, finally break the
camel’s back? I would argue the answer partly lies in how we are taught to
understand sports. Remember that Rush Limbaugh felt the biggest backlash of
his career when he said that the media over hyped Philadelphia Eagles
football star Donovan McNabb because of their "social concern" to see a
successful African American quarterback. After thousands of angry calls and
emails Rush was bounced from ESPN. Both Imus and Rush built careers on this
kind of bile but when they cross-pollinated their bigotry with sports, a
new level of anger exploded. We are relentlessly sold the idea that our
games are safe space from this kind of political swill. We are also told
that sports are a "field of dreams," a true meritocracy where hard work
always meets rewards. But when the playing field is shown to be unlevel, it
stings. This sporting reality can wake people up and reveal the hidden
inequities in our society that otherwise go unnoticed. When a Rutgers team
defies the odds and makes the NCAA finals, and gets called "nappy headed
hos" for their trouble, it presses a very raw nerve.

But Imus is also without a job because Rutgers Coach Vivian Stringer and
her team, unlike many of Imus's victims, refused to be silent. As captain
Essence Carson said, "We're happy -- we're glad to finally have the
opportunity to stand up for what we know is right... We can speak up for
women, not just African-American women, but all women."

Coach Stringer took it even further in her comments last night to MSNBC's
Keith Olbermann.

She said, "We've become so desensitized that we've allowed a lot of things
to pass, and we've not been happy... Too often politicians, leaders, and
religious leaders speak for us, and we sit back and don't realize the power
in numbers, and when to say enough is enough....We see all the time. A kid
that steals something with a plastic cap pistol, and spends 10 years in
jail, and yet you see, the white-collar workers, you know, thieves that
steal millions of dollars . And I do think that if people stood up,
politicians [wouldn't] wait for a poll but strong enough to make a
decision and stand...You know I happen to be the daughter of a coal miner.
My father lost both his legs in a mine. He worked hard each and every day.
He only stayed out of the mine six months until he got prosthetics. I know
what it is to work hard and this has been a lifelong pursuit and passion.
I've coached for 36 years...as a person of conscience, I have seen so much
that I would like to see changed, with everything. I would gladly exchange
winning a national championship if we, as young ladies, would stand and
allow the country to somehow be empowered and that we take back our
country..."

If you want to understand why Imus is out of work, read Coach Stringer's
words again. The fact is that so many of us are sick and tired of being
sick and tired. We are sick of the casual racism. We are tired of the
smirking, drive-by sexism. We are done with people who make their living by
selling the idea that some people are less human than others. We are fed up
with the politics of division and hate. We are the majority in this
country, but are often entirely without voice. This past week, our voices
were heard. It won't - it can't - end with Don Imus.

Dave Zirin is the author of the "The Muhammad Ali
Handbook" (MQ Publications) and the forthcoming "Welcome to the
Terrordome:"
(Haymarket). You can receive his column Edge of Sports, every week by
going to http://zirin. com/edgeofsports /?p=subscribe&id=1. Contact him at
edgeofsports@ gmail.com




--
To update your preferences or unsubscribe visit
http://zirin. com/edgeofsports /?p=preferences&uid=0c6a6327de7e86d 19554741613d66a4 4
Forward a Message to Someone
http://zirin. com/edgeofsports /?p=forward&uid=0c6a6327de7e86d 19554741613d66a4 4&mid=27