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Wireless World: Lawsuit a marketing move?
A lawsuit filed this week against Microsoft might be part of a sophisticated marketing and media strategy for the company that filed the case, Visto Corp.
CHICAGO, Dec. 16 (UPI) -- A lawsuit filed this week against Microsoft Corp. might be part of a sophisticated marketing and media strategy to better position the wireless software company filing the patent case, Visto Corp., as an another, viable alternative to the Blackberry mobile e-mail system, experts tell United Press International's Wireless World.
The maker of Blackberry, the popular, hand-held device for mobile messaging, recently lost a crucial court ruling in a separate patent case which threatens to shutter its national network here in the U.S. That case is ongoing, and a judge may issue an order permanently prohibiting Research in Motion, the Blackberry producer, from operating its network with the technology it currently uses. Another firm, NTP, claims it owns the rights to the technology that Blackberry is using. By Gene Koprowski
The maker of Blackberry, the popular, hand-held device for mobile messaging, recently lost a crucial court ruling in a separate patent case which threatens to shutter its national network here in the U.S. That case is ongoing, and a judge may issue an order permanently prohibiting Research in Motion, the Blackberry producer, from operating its network with the technology it currently uses. Another firm, NTP, claims it owns the rights to the technology that Blackberry is using. By Gene Koprowski
For more information:
http://www.upi.com/Hi-Tech/view.php?StoryI...
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