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How Neoliberalism Gained Hegemony
Armin Thurnher and Thomas Zotter
The pressing question is why do the masses vote against their own interests and applaud those who champion goals opposed to their well-being or welfare? Ideas prevail because power is on their side, not because they are better...Neoliberalism went from a sect after 1945 to cultural hegemony. Even the World Bank and the World Trade Organization were founded in the Keynesian spirit to regulate international competition. In 1972 the Chamber of Commerce spent $900 million for its propaganda goals.

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