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Damage control. City entangled in CalDesal’s advocacy and lobbying activities
Paul Gratz
Last week, the City of Santa Cruz issued the unusual news release entitled “Santa Cruz Water Director Key to Non-Profit CalDesal Success. Bill Kocher Named Vice-President of the Board.” The PR piece appears designed as a damage control tactic to both reframe and obfuscate the city’s role as a prominent member of the CalDesal advocacy and lobbying organization. [Attachment: City issued news release extolling the key contributions of Bill "Desal or Die" Kocher makes towards advancing the activities of the lobbyist firm known as CalDesal]

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