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Santa Cruz to increase desal marketing spending ahead of vote
via Right to Vote on Desal Coalition
Santa Cruz – On Monday at 7 pm, the Water Commission is expected to endorse the City's "Desal's October Surprise" -- a sophisticated marketing scheme crafted last month by the water department administration. Then the day after Tuesday's election, the City plans to release its Request for Proposal (RFP) -- euphemistically called "Public Education and Communications Plan for Water Supply Reliability for the City of Santa Cruz."

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