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Grand Opening Boycott Rally at La Playa Hotel was Summer's Largest Protest in Carmel
Alex Darocy
Former La Playa Carmel workers who lost their jobs after the hotel was purchased by Sam Grossman have held a dozen or so rallies over the course of the summer, vowing to continue the actions until they are offered their jobs back. The grand opening boycott rally at La Playa on August 1 saw the strongest turnout of them all. Approximately 150-200 community members picketed the hotel for its refusal to rehire the former workers. Afterward, demonstrators marched up Ocean Avenue, the main tourist destination and shopping drag in Carmel-by-the-Sea, to Devendorf Park where a lampooning of La Playa's "Grand Dame" symbolism was enacted in a street theater style skit by members of the workers' union, Unite Here Local 483.

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