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UID:Indybay-37893
SEQUENCE:37893
CREATED:20040503T065100Z
DESCRIPTION:Based on the best-selling book by Canadian journalist and activist Naomi 
 Klein, reveals the reasons behind the backlash against the increasing 
 economic and cultural reach of multinational companies. Analyzing how 
 brands like Nike, The Gap, and Tommy Hilfiger became revered symbols 
 worldwide, Klein argues that globalization is a process whereby 
 corporations discovered that profits lay not in making products (outsourced 
 to low-wage workers in developing countries), but in creating branded 
 identities people adopt in their lifestyles. 51 min, 2003  Jason Mark of 
 Global Exchange will speak and lead a discussion after the film.  Jason 
 Mark is the co-author (with Kevin Danaher), of the new book Insurrection: 
 Citizen Challenges to Corporate Power. Insurrection traces the recent 
 growth of the corporate accountability movement in the United States by 
 telling, in vivid detail, the stories of the grassroots activists who 
 struggled to eliminate sweatshops, challenged Big Tobacco, demanded 
 dolphin-safe tuna, and fought against the World Trade Organization.  Mark 
 is also Global Exchange's communications director, and has helped develop 
 campaign strategies to stop Nike and Gap sweatshops, transform the IMF and 
 WTO, and pressure Starbucks to offer Fair Trade certified coffee. Mark 
 currently directs Global Exchange's "Jumpstart Ford" campaign, which is 
 demanding that Ford Motor Company and the other auto manufacturers do 
 everything they can to break America's addiction to oil.\n 
 https://www.indybay.org/newsitems/2004/05/02/37893.php
SUMMARY:No Logo: Brands, Globalization & Resistence
LOCATION:World Centric (at Aha Center)  2121 Staunton Ct,   Palo Alto  
 http://www.worldcentric.org 
URL:https://www.indybay.org/newsitems/2004/05/02/37893.php
DTSTART:20040526T023000Z
DTEND:20040526T033000Z
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