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UID:Indybay-18781634
SEQUENCE:18907661
CREATED:20160109T070600Z
DESCRIPTION:4th Tuesday Films presents Pink Ribbons, Inc.\n\nA look at pink ribbon 
 campaigns and how corporations (both for and non profit) capitalize on an 
 emotional women’s health issue. Breast cancer has been deemed a “dream 
 cause” for companies who wrap their products in pink for profit while 
 some of those companies produce items for women that contain carcinogens 
 and dangerous chemicals. History of campaigns are explored including the 
 use of militaristic terms such as warrior, battle, etc., the promotion of 
 enthusiasm and happiness, referred to as a tyranny of cheerfulness, used to 
 mask a serious issue and alienate others. This is contrasted with grass 
 roots environmental justice campaigns that demand a focus on prevention and 
 research into environmental causes. Viewers also get a glimpse of how the 
 cause is exported to other countries and used for faux diplomacy in the 
 Middle East. But lastly we are left wondering where does all the money 
 go?\n\nFilm is free, discussion to follow.\n\n 
 https://www.indybay.org/newsitems/2016/01/08/18781634.php
SUMMARY:Film: Pink Ribbons, Inc.
LOCATION:909 12th Street, Sacramento
URL:https://www.indybay.org/newsitems/2016/01/08/18781634.php
DTSTART:20160127T030000Z
DTEND:20160127T050000Z
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