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SEQUENCE:18859326
CREATED:20140117T214900Z
DESCRIPTION:NOTE: This is a SECOND demo that we are executing during the workweek in 
 the Financial District. This is IN ADDITION to the main demonstration on 
 January 25, so we can reach the workweek customers and maximize the chances 
 of media coverage. \n\nMain event page: 
 https://www.facebook.com/events/1408154952760145/\n\n" 'Food with 
 Integrity' is our commitment to always look closer, dig deeper, and work 
 harder to ensure that our actions are making things better, not worse. 
 It’s our promise to run our business in a way that doesn’t exploit 
 animals…"\n-Steve Ells, CEO, Chipotle, Letter to Public 
 (http://goo.gl/AidUyH)\n\nThe new year is a time for new promises. But for 
 corporations such as Chipotle, 2014 brings only more of the same: violence, 
 greed, and deceit.\n \nPromises, not new, but BROKEN. \n\nBut on the 
 weekend of January 25, activists all over the country will rally in this 
 new year to see that Chipotle's broken promise is redeemed. We will show 
 the world that the corporation has broken its founding promise: to serve 
 food with integrity. And we will march into stores all over the country to 
 deliver to the corporation's management a simple letter and message: 
 \n\nRedeem your Broken Promise. It's not Food. It's Violence. \n\nIn a span 
 of three months, Direct Action Everywhere's "It's not Food, It's Violence" 
 campaign (http://goo.gl/lCUa13) against Chipotle has grown from 1 to 17 
 cities, and has received press coverage in multiple cities. 
 (http://directactioneverywhere.com/press/) More than any other chain, 
 Chipotle -- a booming corporation that has become a darling of both the 
 media and the investment community -- has linked its fortunes to the myth 
 of humane meat. (http://goo.gl/0UooIm)\n\nBut we can pop the humane bubble. 
 Together, we can create a strong and confident movement against violence. 
 (http://goo.gl/Vi1MCx) Together, we can breach the new frontier of animal 
 rights. (http://goo.gl/Fkueks) And together, we can leave a mark that will 
 grow into a cascade. (http://goo.gl/HtiQhc) \n\nJoin us on the weekend of 
 January 25. We invite participation of all types (even something as simple 
 as leafleting can be extremely effective) and can provide materials and 
 other support.  (http://directactioneverywhere.com/resources/) \n\nA model 
 demonstration plan is below. See the pinned post below if you are an 
 organizer interested in more logistical details! \n\nSELECT CITY EVENT 
 PAGES (MORE UPDATES SOON): \n\nCHICAGO 
 (https://www.facebook.com/events/329339513873817/)\n\nCINCINNATI/HIGHLAND 
 HEIGHTS (https://www.facebook.com/events/384734701671720/)\n\nHOUSTON  
 (https://www.facebook.com/events/419901441471314/)\n\nPHOENIX 
 (https://www.facebook.com/events/585439241528756/)  \n\nPHILADELPHIA 
 (https://www.facebook.com/events/237476139764242/) \n\nPRAGUE 
 (https://www.facebook.com/events/1398185537098104/) \n\nVANCOUVER 
 (https://www.facebook.com/events/1409261729319695/)\n\nWASHINGTON, DC 
 (https://www.facebook.com/events/337413253063398/)\n\n\nMODEL DEMONSTRATION 
 \n\nAggrieved customers and protesters will march into the store, with 
 BROKEN PROMISE - VICTIM OF THE HUMANE MYTH banner held high, and placards 
 that say "IT'S NOT FOOD. IT'S VIOLENCE." They will chant:\n\nBROKEN 
 PROMISES\nSTOLEN LIVES\n\nBROKEN PROMISES\nBLOODY LIES \n\nand deliver a 
 copy of an open letter to the company to management, demanding that the 
 company make good on its promise to "not exploit animals." \n\nRehearsal 
 video for this plan will be released closer to the date of the action. 
 \n\n\nBACKGROUND\n\nRead more about the "It's Not Food, It's Violence" 
 campaign and strategy. (http://goo.gl/MtGe3j)\n\nDirect Action Everywhere 
 (DxE) is a grassroots animal rights network which organizes creative 
 demonstrations to protest speciesism and violence against animals. In early 
 2014, DxE will be launching the big one: for one month, we will release a 
 series of creative protests every day -- protests that show the power of 
 directly confronting speciesism anywhere and everywhere, with a strong 
 community at our back. At the end of that month, we will execute another 
 international demonstration with the Earthlings Coalition, which rallied 
 thousands of activists in 41 cities around the world 
 (http://goo.gl/soJEFf), and launch a powerful campaign – replete with 
 haunting investigatory footage, careful research, and a strategic plan of 
 action –against perhaps the largest animal killer of them all: a company 
 whose penchant for violence is matched only by its proclivity for 
 deception.\n https://www.indybay.org/newsitems/2014/01/17/18749344.php
SUMMARY:SF Bay Area It's Not Food, It's Violence - DxE January Day of Action (Broken Promises)
LOCATION:Chipotle, 50 California St San Francisco, CA 94111
URL:https://www.indybay.org/newsitems/2014/01/17/18749344.php
DTSTART:20140128T183000Z
DTEND:20140128T203000Z
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