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CREATED:20140117T214400Z
DESCRIPTION:" 'Food with Integrity' is our commitment to always look closer, dig 
 deeper, and work harder to ensure that our actions are making things 
 better, not worse. It’s our promise to run our business in a way that 
 doesn’t exploit animals…"\n-Steve Ells, CEO, Chipotle, Letter to Public 
 (http://goo.gl/AidUyH)\n\nThe new year is a time for new promises. But for 
 corporations such as Chipotle, 2014 brings only more of the same: violence, 
 greed, and deceit.\n \nPromises, not new, but BROKEN. \n\nBut on the 
 weekend of January 25, activists all over the country will rally in this 
 new year to see that Chipotle's broken promise is redeemed. We will show 
 the world that the corporation has broken its founding promise: to serve 
 food with integrity. And we will march into stores all over the country to 
 deliver to the corporation's management a simple letter and message: 
 \n\nRedeem your Broken Promise. It's not Food. It's Violence. \n\nIn a span 
 of three months, Direct Action Everywhere's "It's not Food, It's Violence" 
 campaign (http://goo.gl/lCUa13) against Chipotle has grown from 1 to 17 
 cities, and has received press coverage in multiple cities. 
 (http://directactioneverywhere.com/press/) More than any other chain, 
 Chipotle -- a booming corporation that has become a darling of both the 
 media and the investment community -- has linked its fortunes to the myth 
 of humane meat. (http://goo.gl/0UooIm)\n\nBut we can pop the humane bubble. 
 Together, we can create a strong and confident movement against violence. 
 (http://goo.gl/Vi1MCx) Together, we can breach the new frontier of animal 
 rights. (http://goo.gl/Fkueks) And together, we can leave a mark that will 
 grow into a cascade. (http://goo.gl/HtiQhc) \n\nJoin us on the weekend of 
 January 25. We invite participation of all types (even something as simple 
 as leafleting can be extremely effective) and can provide materials and 
 other support.  (http://directactioneverywhere.com/resources/) \n\nA model 
 demonstration plan is below. See the pinned post below if you are an 
 organizer interested in more logistical details! \n\nSELECT CITY EVENT 
 PAGES (MORE UPDATES SOON): \n\nCHICAGO 
 (https://www.facebook.com/events/329339513873817/)\n\nCINCINNATI/HIGHLAND 
 HEIGHTS (https://www.facebook.com/events/384734701671720/)\n\nCOPENHAGEN 
 (https://www.facebook.com/events/1396337047285864/) \n\nDENVER 
 (https://www.facebook.com/events/1439062736311169/)\n\nHOUSTON  
 (https://www.facebook.com/events/419901441471314/)\n\nNEW YORK CITY 
 (https://www.facebook.com/events/566722986755413/) \n\nPHOENIX 
 (https://www.facebook.com/events/585439241528756/)  \n\nPHILADELPHIA 
 (https://www.facebook.com/events/237476139764242/) \n\nPRAGUE 
 (https://www.facebook.com/events/1398185537098104/) \n\nSAN FRANCISCO (See 
 main event page for details. Also, note that there will be a second demo in 
 SF on Tuesday, January 28. 
 https://www.facebook.com/events/443063009128140/) \n\nSAN JOSE 
 (https://www.facebook.com/events/703887026297685/)\n\nSANTA CRUZ 
 (https://www.facebook.com/events/1405433116371155/)\n\nVANCOUVER 
 (https://www.facebook.com/events/1409261729319695/)\n\nWASHINGTON, DC 
 (https://www.facebook.com/events/337413253063398/)\n\nOther cities: Los 
 Angeles, San Diego, Seattle, Augusta (GA). \n\nMODEL DEMONSTRATION 
 \n\nAggrieved customers and protesters will march into the store, with 
 BROKEN PROMISE - VICTIM OF THE HUMANE MYTH banner held high, and placards 
 that say "IT'S NOT FOOD. IT'S VIOLENCE." They will chant:\n\nBROKEN 
 PROMISES\nSTOLEN LIVES\n\nBROKEN PROMISES\nBLOODY LIES \n\nand deliver a 
 copy of an open letter to the company to management, demanding that the 
 company make good on its promise to "not exploit animals." \n\nRehearsal 
 video 
 here:\n\nhttp://www.youtube.com/watch?v=3_a1AHjOHEQ&feature=youtu.be\n\nBACKGROUND\n\nRead 
 more about the "It's Not Food, It's Violence" campaign and strategy. 
 (http://goo.gl/MtGe3j)\n\nDirect Action Everywhere (DxE) is a grassroots 
 animal rights network which organizes creative demonstrations to protest 
 speciesism and violence against animals. In early 2014, DxE will be 
 launching the big one: for one month, we will release a series of creative 
 protests every day -- protests that show the power of directly confronting 
 speciesism anywhere and everywhere, with a strong community at our back. At 
 the end of that month, we will execute another international demonstration 
 with the Earthlings Coalition, which rallied thousands of activists in 41 
 cities around the world (http://goo.gl/soJEFf), and launch a powerful 
 campaign – replete with haunting investigatory footage, careful research, 
 and a strategic plan of action –against perhaps the largest animal killer 
 of them all: a company whose penchant for violence is matched only by its 
 proclivity for deception.\n 
 https://www.indybay.org/newsitems/2014/01/17/18749342.php
SUMMARY:Main Event Page - It's Not Food, It's Violence - DxE January Day of Action (Broken Promise
LOCATION:Meet at Yerba Buena Garden, 771 Mission Street, San Francisco, CA 94103
URL:https://www.indybay.org/newsitems/2014/01/17/18749342.php
DTSTART:20140125T190000Z
DTEND:20140125T210000Z
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