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UID:Indybay-18631144
SEQUENCE:18691881
CREATED:20091202T054500Z
DESCRIPTION:Gil Friend will be joining us to talk about his book, The Truth About Green 
 Business. His book brings together 52 crucial facts and insights leaders 
 must know to successfully "go green." This book delivers quick, 
 plain-English explanations that executives, decision-makers, and 
 entrepreneurs can actually use, no matter what kind of businesses they're 
 running, or what their environmental and profit goals are.\n\nA systems 
 ecologist and business strategist with nearly 40 years experience in 
 business, communications, and environmental innovation, Friend combines 
 broad business experience with unique content experience spanning strategy, 
 systems ecology, economic development, management cybernetics, and public 
 policy. Tomorrow magazine called him "One of the country's leading 
 environmental management consultants-a real expert who combines theoretical 
 sophistication with hands-on, in-the-trenches know-how."\n\nHe is a 
 founding board member of the Sustainable Business Alliance, Sustainable 
 Berkeley, and the California Sustainable Business Council and serves on the 
 executive board of OpenEco.org and the advisory boards of CleanFish, 
 WattBot, Green World Campaign, and (past) San Francisco Mayor Gavin 
 Newsom's Clean Tech Advisory Council. Friend served in the California 
 Governor's Office, developing early sustainability policies and programs, 
 was a founding board member of Internet pioneer Institute for Global 
 Communications, was founder and Executive Director of Foundation for the 
 Arts of Peace, and was cofounder and codirector of the Institute for Local 
 Self-Reliance, a leading urban ecology and economic development 
 "think-and-do tank," where he pioneered the current "green roof" trend more 
 than 35 years ago.\n\nThe EarthForum series is our FREE weekly community 
 gathering of speakers and events focused around permaculture, regenerative 
 design, and sustainability.\n 
 https://www.indybay.org/newsitems/2009/12/01/18631144.php
SUMMARY:EarthForum: Gil Friend - The Truth About Green Business
LOCATION:Common Circle Education\n2130 Center Street, Third Floor\nBerkeley, CA 
 94704\n510-400-8152\nhttp://commoncircle.com/berkeley
URL:https://www.indybay.org/newsitems/2009/12/01/18631144.php
DTSTART:20091215T150000Z
DTEND:20091215T170000Z
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