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SEQUENCE:18640588
CREATED:20090502T233900Z
DESCRIPTION:The Century of the Self\nby Adam Curtis\n\nEpisode 1:  Happiness 
 Machines\n\nThe evening begins with a social hour and optional pot luck 
 supper at 6:00 pm,\nfollowed by the film at  7:30 pm,  followed by a 
 discussion at the end of the film.\n\nEpisode One of this extraordinary 
 intellectual masterpiece by Adam Curtis begins with the story of the 
 relationship between Sigmund Freud and his American nephew, Edward Bernays. 
  Bernays invented the public relations profession in the 1920s and was the 
 first person to use Freud's ideas to manipulate the masses.  He showed 
 American corporations how they could make people want things they didn't 
 need by systematically linking mass-produced goods to their unconscious 
 desires.  Bernays was one of the main architects of the modern techniques 
 of mass-consumer persuasion, using every trick in the book, from celebrity 
 endorsement and outrageous PR stunts, to eroticising the motorcar.  His 
 most notorious coup was breaking the taboo on women smoking by persuading 
 them that cigarettes were a symbol of independence and freedom.  But 
 Bernays was convinced that this was more than just a way of selling 
 consumer goods.  It was a new political idea of how to control the masses.  
 By satisfying the inner irrational desires that his uncle had identified, 
 people could be made happy and thus docile.  It was the start of the 
 all-consuming self which has come to dominate today's world.\n\nWheelchair 
 accessible around the corner at  411  28th  Street\n\n$5 donations are 
 accepted\n https://www.indybay.org/newsitems/2009/05/02/18592456.php
SUMMARY:The Century of the Self: Episode 1
LOCATION:Humanist Hall\n390  27th  Street\nuptown Oakland, between Telegraph and 
 Broadway\nhttp://www.HumanistHall.org
URL:https://www.indybay.org/newsitems/2009/05/02/18592456.php
DTSTART:20090507T023000Z
DTEND:20090507T043000Z
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