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UID:Indybay-18587784
SEQUENCE:18634551
CREATED:20090411T183600Z
DESCRIPTION:In conversation with Reem Rahim, CMO & Co-Founder of Numi Organic Tea and 
 Ari Derfel, CEO & Co-Founder of Back to Earth Organic Catering, Inc. 
 \n\nThere are a number of perspectives that an organization could choose to 
 orient its strategic thinking.  For some time, we have seen companies 
 integrate values into their core operations, for example how they talk 
 about what they do, in efforts to describe their culture, etc.  At this 
 pivotal point, we are experiencing a major shift in the way values drive 
 business strategies and operational choices.  Companies that have embraced 
 sustainability are expanding their view of community impact from purely job 
 creation and profits to including environmental and social benefits. All 
 over the planet, individuals and organizations are choosing to make a 
 change and make choices based on what is good for their communities.  
 Green, organic, local, and sustainable are concepts that are transforming 
 how we live and how many companies are conducting their businesses.  This 
 is an opportunity to hear first hand how two successful company founders 
 took a sustainable stand that continues to inform each and every aspect of 
 their business strategy.\n \nPlease join us for an in-depth conversation 
 with two successful entrepreneurs, Reem Rahim, CMO and Co-Founder of Numi 
 Organic Tea and Ari Derfel, Co-Founder of Back to Earth Organic Catering, 
 Inc.  Both are succeeding in using sustainability as the core of their 
 business strategy and practices.  Reem and Ari are respected leaders in the 
 organic food industry.  Their personal passion for sustainability has been 
 transformed into viable business models that are based on the belief that 
 we do not have to sacrifice profits for environment and social benefit.  
 Instead, this values revolution is creating a world that inspires greater, 
 cleaner, more impactful productivity and brings deeper meaning to life.\n 
 https://www.indybay.org/newsitems/2009/04/11/18587784.php
SUMMARY:Sustainability: A Values-Based Approach to Business
LOCATION:Embarcadero YMCA\n169 Steuart Street\nSan Francisco, CA 
 94105\n415-957-9622\nhttp://www.ymcasf.org/Embarcadero/
URL:https://www.indybay.org/newsitems/2009/04/11/18587784.php
DTSTART:20090507T143000Z
DTEND:20090507T173000Z
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