What did Last Night's Emmy Awards tell us about next year's election?

What did Last Night's Emmy Awards tell us about next year's election?


Did you notice how the 2015 Emmy Awards show had the worst ratings in the history of anything?

The network that spent all the money, and got advertisers to spend those big bucks, was really, really certain they had a lot more viewers coming.

Boy, were they wrong.

Now this is a media company that has spent decades optimizing the process of figuring out who, in the general population, is going to do what. They were certain that they had their finger on the primary pulse of the cross-section of Americans.

Boy, were they wrong.

So, at the same time, you have a bunch of candidates for President of the United States. They only just started optimizing the process of figuring out who, in the general population, is going to do what. They are certain that they have their finger on the primary pulse of the cross-section of America.

Boy, might they be wrong.

The network, and the candidates have all hired the same people to “craft message”, “attack the core anxieties”, “pull from the base”..blah, blah, Blah. They might have already missed the boat.

Some candidates thought they would be “cool” and “savvy” by hiring Internet kids to do their campaign. They have now realized that most of the base does not do the Internet, thinks “social media sucks” and that those kids are clueless about real life or, anything that isn't Facebook.

Some candidates hired the “old pro's” from that last 4 elections. They have now realized that the “old pro's” only functioned in the old world. That old world is now gone. The old pro's are from the world where everybody bought a house, everybody had a job, everybody got married, everybody had babies, and the news only came from a couple of controlled outlets. That world no longer exists. Most guys are single. Nobody wants to have babies and lose 20 years of their life. Millennial's think mortgages are for suckers and the world is awash in new news sources.

The Emmy's suffered from a few of the global shift issues that will bring in a 2016 Election that nobody saw coming.

A huge bunch of the audience, and the voters, just up and died. The 2015 Emmy's had one of the biggest drop-offs from people just getting old and passing away.

The whole production crew had many old people writing for old people. The style and format was like the 70's trying to be the 2000's. That is not who the majority of America is these days.

The audience was almost all white. America is, now, mostly mixed race and darker skinned.

You couldn't find the Emmy's on the web and if you did, the webcast stammered. The least effort was put into reaching the greatest new audience resource.
The show was a grand celebration of elitism and holier than thou. That is really not a thing that any modern voters are into; outside of Silicon Valley, Hollywood and Manhattan. It was Burning Man look-at-me self-centered-ness narcissism festival for old people. It was TED for the Hollywood crowd that was too dumb to figure out how computers worked.

Recently, a famous network news anchor said that his whole network news group is just baffled about the new age of information. “We honestly don't know where people are getting their news from, anymore”, he admitted.

Rupert Murdoch and Sumner Redstone are on their last legs. The Rockefeller's are diversifying. Comcast has lost it's clout. Newspapers are shutting down and laying off staff faster than you can say “Racket”. It is really a whole new world.

Don't count your aces, right up to election night. The 2015 Emmy's prove that nobody knows what the new world is going to be, or what surprises election morning will bring.