SF Bay Area Indymedia indymedia
About Contact Subscribe Calendar Publish Print Donate

Santa Cruz Indymedia | Indymedia | Police State and Prisons | Front Page

Fri Aug 29 2014 (Updated 09/02/14) Journalist Brad Kava Attempts to Use Media Hype to Cash-in on Crime with 'Cane-O-Mite'
Ex-Santa Cruz Patch Editor Now Selling Mace to Senior Citizens Former Santa Cruz Patch editor Brad Kava, who is still a journalism teacher at Cabrillo College, is now selling a device he invented that offers senior citizens the ability to secure a pepper spray can to their canes. He has named it: "Cane-O-Mite." It is essentially a holster for pepper spray and, the Indiegogo campaign and Youtube video produced to market it, Kava preys on the fears of the elderly. He cites an increase in news reporting on crime as a justification in his sales pitch for the product, saying "everyone who follows the news knows how bad it [crime against senior citizens] can get."

Ted Smith writes: The invention of the product is a "fear mongering" approach to dealing with issues of public safety, and is yet another American appeal to increase weapon sales and the use of violence. "My first thought was to build a whole cane with pepper spray inside," Kava writes in his sales pitch. A more insidious aspect of all of this, however, is the journalism reference Kava used to justify the need for the product.

In the Cane-O-Mite description he writes: "I was visiting my disabled father in Florida and saw so many people carrying canes and using walkers who looked like easy victims for criminals...The fear was palpable and everyone who follows the news knows how bad it can get. People are so afraid, they are "standing their ground" with guns." Kava is using media-hype, the same variety he created for the Santa Cruz Patch, as a justification for the need for the product he is selling. As a former journalist and current journalism teacher, this is ethically questionable.

imc_photo.gifRead More with Photos | See Also: Santa Cruz Patch to Shut Down

11/24/15 Thirty-Year-Old Yonas Alehegne Becomes OPD's Fourth Fatal Shooting Victim in 2015   Police State and Prisons | Racial Justice | Immigrant Rights
11/24/15 Board Of Supervisors Pass Most Comprehensive Cell Phone Simulator Privacy Policy in U.S.   Police State and Prisons | Government & Elections
11/24/15 Labor Organization Works to Provide Dependable Access to Tools   Santa Cruz Indymedia
11/24/15 Students Call for Tuition-Free College, Cancellation of All Student Debt, $15 Minimum Wage   Labor & Workers | Education & Student Activism | Santa Cruz Indymedia
11/24/15 Mission Santa Cruz Vandalized Repeatedly Following Canonization of Junipero Serra   Racial Justice | Santa Cruz Indymedia
11/22/15 Black Friday 14 Action a Prelude to Huge Rally to Raise Oakland Minimum Wage to $15/Hr   Police State and Prisons | Racial Justice | Global Justice and Anti-Capitalism
11/16/15 San Francisco Tenants Unite Against Rent Increases and the Demolition of Their Homes   Health, Housing, and Public Services | Government & Elections
11/15/15 Alameda Council Meeting Erupts Over Rising Rents with Violence from City Official & Police   Police State and Prisons | Health, Housing, and Public Services | Government & Elections
11/14/15 CCSF Faculty to Strike and Picket Over Contract Negotiations and Class Reductions   Education & Student Activism
11/14/15 Alameda County Sheriff's Deputies Brutally Beat Man in San Francisco's Mission District   Police State and Prisons
11/11/15 Santa Cruz District Attorney Attempting to Criminalize and Chill First Amendment Activity   Police State and Prisons | Santa Cruz Indymedia