SF Bay Area Indymedia indymedia
About Contact Subscribe Calendar Publish Print Donate

Santa Cruz Indymedia | Indymedia | Police State and Prisons | Front Page

Fri Aug 29 2014 (Updated 09/02/14) Journalist Brad Kava Attempts to Use Media Hype to Cash-in on Crime with 'Cane-O-Mite'
Ex-Santa Cruz Patch Editor Now Selling Mace to Senior Citizens Former Santa Cruz Patch editor Brad Kava, who is still a journalism teacher at Cabrillo College, is now selling a device he invented that offers senior citizens the ability to secure a pepper spray can to their canes. He has named it: "Cane-O-Mite." It is essentially a holster for pepper spray and, the Indiegogo campaign and Youtube video produced to market it, Kava preys on the fears of the elderly. He cites an increase in news reporting on crime as a justification in his sales pitch for the product, saying "everyone who follows the news knows how bad it [crime against senior citizens] can get."

Ted Smith writes: The invention of the product is a "fear mongering" approach to dealing with issues of public safety, and is yet another American appeal to increase weapon sales and the use of violence. "My first thought was to build a whole cane with pepper spray inside," Kava writes in his sales pitch. A more insidious aspect of all of this, however, is the journalism reference Kava used to justify the need for the product.

In the Cane-O-Mite description he writes: "I was visiting my disabled father in Florida and saw so many people carrying canes and using walkers who looked like easy victims for criminals...The fear was palpable and everyone who follows the news knows how bad it can get. People are so afraid, they are "standing their ground" with guns." Kava is using media-hype, the same variety he created for the Santa Cruz Patch, as a justification for the need for the product he is selling. As a former journalist and current journalism teacher, this is ethically questionable.

imc_photo.gifRead More with Photos | See Also: Santa Cruz Patch to Shut Down

03/02/15 Community Members Risk Citation to Take a Seat on Downtown Sidewalk   Health, Housing, and Public Services | Santa Cruz Indymedia
02/27/15 Five People Killed by Multiple Law Enforcement Agencies in Oakland in the Last 13 Months   Police State and Prisons | Racial Justice
02/25/15 Results of Santa Cruz Police Investigation into Violence Against Richard Hardy Kept Secret   Police State and Prisons | Santa Cruz Indymedia
02/25/15 Dream Inn Workers Refuse to Accept Three-Year Wage Freeze   Labor & Workers | Santa Cruz Indymedia
02/25/15 Interview with Linda Grant on the Struggle at Triangle Park in Oakland   Health, Housing, and Public Services
02/24/15 Santa Cruz Community Supporters Say Case Against Alix Tichelman is a 'Witch Hunt'   Womyn | Santa Cruz Indymedia
02/24/15 Civil Disobedience Action Pushes for Answers in Police Killing of Yuvette Henderson   Police State and Prisons
02/19/15 Council Members Say BearCat Issue May Return to Agenda in March   Police State and Prisons | Santa Cruz Indymedia
02/18/15 Resolutions Call on University of California to Invest in Socially Responsible Companies   Education & Student Activism | Palestine
02/18/15 Family and Friends Remember 23-Year-Old Killed by San Jose Police   Police State and Prisons | South Bay
02/17/15 EPA Urged to Shut Down Oil Industry Wastewater Wells Threatening California Aquifers   Health, Housing, and Public Services | California