Does Obama brander Shepard Fairey have a sweatshop posse?

Was this the original intention of the "Andre the Giant has a Posse" campaign, to build it up and then cash in on psuedo-street cred?
http://www.facebook.com/Levis#/album.php?aid=121718&id=95181800661

Of course, there was already this bit of capitalistic self-indulgence...
http://obeyclothing.com/

I’ve always felt that keeping my art bold, simple and refined was a way to cut through the clutter, and it’s a formula that Levi’s® has been using for decades that keeps them accessible and populist yet stylish and relevant. The posters I created for Levi’s® are returns to the roots of my style: one side with an industrial propaganda poster feel that connects with the heritage of Levi’s® as a brand for workers, and the reverse side reflecting my other biggest influence, punk rock, and the connection of Levi’s® to punk and rock in general. – plagiarist Shepard Fairey


yes, very punk rock of you, indeed