How to Use the Media: An informal workshop on Publicity and Promotion

How to Use the Media
An informal workshop on Publicity and Promotion
Hosted by Bruce Bratton

Saturday, February 2
9am – 3:30pm
London Nelson Center
301 Center Street, Room #3

Disappointed by the turnout at your events? Frustrated that you're not getting media coverage for your group's actions? Feel let-down by local press and radio reporting?

Bruce Bratton - with 37 years of experience in local radio, press and tv - will present a workshop on how your organization can get the most publicity and support for your events and activities.

Featuring:

* discussion with local newspaper editors
* panel of area radio and tv representatives
* tactics for making friends with the media
* how to's - PSAs, calendar listings, press releases
* interview do's and don'ts
* email publicity - what really works?

Workshop fee: $15 per person - (organizations may send 3 people for $35)

For information and to reserve a place in the workshop:
Nancy - 465 8272 or nabbey [at] cruzio.com

Sponsored by:
Women's International League for Peace and Freedom
Santa Cruz, Pajaro and Monterey Branches

You can read Bruce on-line each week at BrattonOnline.com and listen to his weekly radio program University Grapevine at KZSC 88.1 FM every Thursday 4-5 p.m.