Rainbow Grocery is the first San Francisco-based retailer to oppose cruel egg practices

San Francisco, Calif. (May 30, 2007) -- In honor of May's National Egg Month, East Bay Animal Advocates today hailed Rainbow Grocery Cooperative as the first San Francisco-based retailer to announce its exclusive cage-free egg policy.

Since 1975, Rainbow Grocery, an independent, collectively run, worker owned and operated cooperative, has provided consumers with an affordable array of natural, organic food products. The celebrated grocery store (online at http://www.Rainbow.coop) joins a growing national network of cities, educational institutions, farmers, and retailers that oppose the intensive confinement of laying hens--a notoriously common egg industry practice.

"Rainbow Grocery's commitment to purchase only cage-free eggs sets a compassionate standard for local grocery retailers, such as Lunardi's Supermarket, to follow," says Christine Morrissey of East Bay Animal Advocates. A consumer campaign is currently underway to encourage South San Francisco-based Lunardi's to adopt a similar egg policy (online at http://www.LunardisAbuse.com).

Each year over 19 million egg-laying hens are raised in concentrated confinement to produce eggs for California consumers. According to the California Poultry Workgroup, the vast majority of egg-layers in California are confined to tiny cages. Each bird is limited to less than 67 square inches of space for her entire life.

East Bay Animal Advocates (EBAA) is an animal protection non-profit organization based in the San Francisco Bay Area. California is home to one of the most industrious and concentrated animal agriculture areas in the world. Through consumer education, corporate outreach, direct aid and legal research, EBAA analyzes the impact of the California agricultural industry on animals, humans and the environment.

For more information: http://www.Cal-Eggs.com

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